BRTM Accounting needed a brand identity that would distinguish them in a competitive CPA landscape while conveying the trust and expertise clients expect from their financial advisors. The challenge was to create a logo that felt both established and modern—sophisticated enough to appeal to high-net-worth clients and businesses, yet approachable for individuals seeking personal accounting services. The design needed to communicate precision, reliability, and professionalism while avoiding the generic, outdated aesthetic common in the accounting industry. Additionally, the brand had to work seamlessly across both digital platforms and traditional business materials, from business cards to tax documents.