Approach

Building a Premium B2B Consulting Brand: The Top Down CPM Story

In B2B consulting, credibility is everything. We partnered with Top Down CPM to create a website that positions them as the definitive authority in Planful implementation and optimization.

Brand Positioning & Messaging

We developed messaging that speaks directly to finance leaders, emphasizing what makes Top Down CPM unique: a finance-first team of former CFOs, controllers, and FP&A directors who've lived the close, forecast, and reporting cycles their clients face. We crafted positioning around their specialized focus—"We wake up thinking about Planful"—and their continuous value model of Implementation Sprints and quarterly Value Sprints.

Website Design That Builds Trust

The new website was designed to convey expertise and professionalism from the first scroll. Key features include a modern, sophisticated design with strategic use of data visualization elements and clean typography that appeals to finance professionals; clear service architecture breaking down their Implementation, Optimization, and Adra Close Management offerings; prominent client testimonials and case studies featuring real outcomes from companies like Iradimed and ILIA; award badges and credentials prominently displayed—Platinum Partner status, Champions Club recognition, and certification stats; and an interactive FAQ section addressing the specific questions enterprise buyers ask.

Trust Signals & Social Proof

We built dedicated sections for customer logos, testimonials, and case studies—giving prospects the evidence they need to move forward. The site features a dynamic customer showcase and detailed success stories that quantify results.

SEO & Lead Generation

The site was built with conversion in mind, featuring strategically placed CTAs for booking value consultations, clean information architecture that guides visitors through the buyer journey, and SEO-optimized content targeting high-intent search terms around Planful implementation and FP&A consulting.

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