Building a Modern Brand: The Century Products Story

In today’s competitive digital landscape, it’s not enough for a company to simply have a great product—you need a compelling brand, a strategic online presence, and marketing that connects. That’s where MyMediaMatters stepped in for Century Products, a family-owned business rooted in craftsmanship and innovation.

From brand identity to web design, social media, and SEO, we partnered with Century Products to bring their vision to life and position them for long-term growth.

Reimagining the Brand from the Ground Up

Century Products came to us with a strong reputation in their industry but a dated visual identity and no cohesive digital presence. Our first step was a full brand overhaul:

✔️ Logo Design & Visual Identity

We created a bold, modern logo that reflects the durability and craftsmanship of Century’s products. The new brand aesthetic uses strong typography, clean lines, and a color palette that communicates professionalism and trust—perfect for their industrial clientele.

✔️ Brand Voice & Messaging

We developed consistent messaging that speaks to Century’s commitment to quality and American-made excellence. This included taglines, product positioning, and tone of voice for use across all channels.

Website Design That Works Hard

With the new brand in place, we turned our attention to a custom Webflow-built website—designed to showcase products, tell the company story, and drive conversions.

Highlights of the new website:

• Responsive Design that looks great on desktop, tablet, and mobile
• Product Gallery with easy-to-navigate categories
• Embedded Video & Interactive Elements to bring the product story to life
• SEO-Optimized Content for maximum visibility
• Clear Call-to-Actions driving customer inquiries and sales

The new website not only looks stunning, but it also loads fast, ranks better, and simplifies the user journey.

Social Media with Strategy

Century Products had never fully leveraged the power of social media. Our team launched and now manages their presence on Facebook and Instagram, building brand awareness and customer engagement through:

• Consistent branded visuals
• Product education and behind-the-scenes content
• Reels and motion graphics to boost reach
• Strategic ad campaigns to grow their following and reach new audiences

Social engagement is now an active part of Century’s marketing pipeline—and it's delivering results.

Climbing the Rankings with SEO

Even the best website won’t convert if no one can find it. That’s why we built an Advanced SEO strategy from day one:

• Keyword research and on-page optimization
• Technical SEO audits and fixes
• Google Business profile setup and optimization
• Ongoing content strategy and performance monitoring

Thanks to these efforts, Century Products is ranking for high-value search terms and driving qualified traffic to their site.

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